PORTFOLIO

MARÍA
SÁNCHEZ
LOZOYA

Brand Marketing & Comms Specialist

Communications strategist specializing in accessibility and human-centered storytelling. I view communication not just as a channel, but as the fundamental tool for building equitable societies.

mariasanchezl1301@gmail.com

Professional Experience

The Editorial Record

NaviLens

Communication & Community Specialist

Apr 2025 – Apr 2026

Global Partnerships with MTA (New York), RNIB and Lighthouse Guild. Inclusive strategy ensuring 100% brand content accessibility. Audience growth of 25%.

Mark Sonoma

Social Media & Digital Marketing

Mar 2024 – Apr 2025

B2B/B2C SEO strategies, boosting organic traffic by 15%. A/B testing and 12% increase in conversion rates via data-driven creatives.

Hero España

Corporate Comms Trainee

Jun 2023 – Feb 2024

PR and press office coordination. Transformation of ESG documents into reusable content, increasing internal open rates by 10%.

Skills & Certifications

  • Google Analytics, Meta Business, Semrush
  • Canva, Adobe Photoshop
  • Generative AI: ChatGPT, Gemini, Claude
  • European Accessibility Act Certified

Project Archive

Explore a selection of recent work, inclusive strategies, and audiovisual campaigns.

Scroll down or click right to explore →

01 / 06

NaviLens Newsletter

Corporate newsletter designed for LinkedIn, highlighting accessibility advancements and brand strategies to connect with professional audiences.

LinkedIn Post Preview

02 / 06

Accessible Packaging Playbook

Comprehensive guide on accessible packaging for visually and cognitively impaired individuals. Implementation of alternative text protocols and plain language for universal inclusion.

Accessible Packaging Playbook Cover

03 / 06

RTVE Feature

Appearance on RTVE (Spanish National Public Television) explaining the inclusion strategy, global brand partnerships, and societal impact.

04 / 06

Accessible Universities Campaign

Campaign strategy and materials aimed at university institutions to foster 100% accessible and inclusive educational spaces.

Universities Campaign Cover

05 / 06

Social Media Campaign for Mark Sonoma

Video marketing campaign aimed at B2B/B2C clients, focused on conversion optimization and multi-channel A/B testing.

06 / 06

Second Social Media Campaign for Mark Sonoma

Visual strategy for social networks. Creation of dynamic content to drive organic growth and engagement rate.

THANK YOU

Let's talk about inclusive communication and impactful strategies.
(or you can also reach out to ask me for the song name 😉)

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